Chocolate
Chocolate is so much more than just a sweet treat—it’s a world of rich flavours, expert craftsmanship, and the finest ingredients. Our collection features some of the most exceptional chocolatiers, including Vivani, Montezuma, and South Devon Chilli Farm, each known for their dedication to quality and creativity. With high cocoa content and meticulously sourced ingredients, these chocolates offer depth and complexity that go far beyond the ordinary. Each of them have a story behind them, there are no faceless production lines in these companies.
About Chocolate
Gabriel and Fraser Purdey worked in chocolate for four years before selling up in 2018. This was led in part to a desire to return to their farming roots but the love of a good quality chocolate bar has not left them. Gabriel set up Discover chocolate in 2014 which was a chocolate bar that used high quality stevia instead of sugar as a sweetener, and was free from palm oil. The company really grew when Fraser joined the team and hundreds of wholefood and farm shops around the country started stocking our chocolate bars.
When you are choosing a high quality chocolate bar, it is firstly important to be sure that the cocoa farmers are being paid a fair wage for what is a very hard job. This may seem obvious but sadly, cocoa, the main ingredient in chocolate, is a very corrupt industry and cocoa farmers are very often not paid the wage they deserve. Too many middle men take a cut and while a farmer can survive in a good years harvest, they then suffer in a bad years harvest and potentially go hungry. The two top producing cocoa suppliers on the planet, Cote D’ivore and Ghana have created the LID (living income differential) to stop this.
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The living income differential is an agreement between Cote D’ivore and Ghana not to sell cocoa for less than a minimum amount. This is currently set at $400 above the seasons Cocoa price which is set by their respective governments. The two countries produce approximately two thirds of the worlds cocoa and are using their competitive market advantage to help cocoa farmers for the better. Nigeria have recently expressed an interest in joining this agreement.
Different cocoas around the world will all have different tastes. A cocoa bean from Indonesia will taste different to one from Brazil. The drying process also makes a difference, cocoa beans roasted will taste different to those dried naturally in the sun. Of course these are simple personal preferences, some like a stronger bar, some like a bar with fruity notes.